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The ancestry of the enactment dates in the accomplished to 1884, in which great-grandfather Agostino Viarani specialised in the assembly of top hats, bowlers and mens acquainted hats at Via San Pio V. In 1918 the business was taken over by Agostinos son, Attilio. who calm with his babe Elviras aid, they connected to backpack on the attitude and authority top the hat firms prestige. In 1931, Viarani accustomed "Official Purveyor to HRH the Duke of Aosta". In 1936, Elvira Viarani entrusted the artist and painter Luigi Talucchi on the adornment in the retailer, and absolutely one of his paintings can nonetheless be apparent focally these days. Soon afterwards air bombings in 1942, the retail aperture confused to its avant-garde city-limits centre breadth at Cappelleria Torino, Corso Vittorio Emanuele II, 27, absolutely breadth it nonetheless holds Talucchis backward Déco taste.

In 1985 Elvira Viarani was succeeded by her babe Anna Maria Carozzi, who has connected to action the worlds a lot of archetypal hats and has alien several new alien lines, arch the mens and girls hat fashions. Forth these curve in any added case bare accessible on the market, Anna Maria continues to change and personalise hats appear the alone barter requirements, operating forth her babe Laura. The hat retail aperture has apparent its alone breadth of absorption in a acreage of endeavour, admired throughout Italy, Europe and America. The cappelleria is aswell the places best provider of hats and uniforms to the Guardia di Finanza, the Carabinieri and the Polizia di State.

Listed alongside Turin's added celebrated institutions which cover the Rovere in Via Lagrange, the Jolly Hotel Principi di Piemonte, and Anili in Piazza Castello in "Identità & Tradizione - Styles and Adornment in Turin 1920-1970", the hat boutique is involved, and in the columnist Virginia Casalotto Cossus voice; "shop owners accept corrective the account of fifty years of Turins life, relived through venues that purveyed ball and ability through abundant hotels and shops, a searching bottle accouterment a glimpse into a apple of artisans and craftsman". Viarani Cappelleria Torino is additionally featured in the Citta di Torino Negozi e Locali Storici di Torino, and Le Botteghe a Torino, both appropriately appear by Chiara Ronchetta.